:::
| 學年度 | 101 |
|---|---|
| 書名 | Qualitative modeling in marketing and management, PP.379-390 |
| 篇名 | Assessing the perception of superstitions numbers and its effect on purchasing intentions |
| 出版日期 | 2012-12-01 |
| 出版社 | Singapore : World Scientific Publishing |
| 作者中文名 | 張鈿富 |
| 作者英文名 | Dian-Fu Chang |
