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Entry Year | 101 |
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Book Title | Qualitative modeling in marketing and management, PP.379-390 |
篇名 | Assessing the perception of superstitions numbers and its effect on purchasing intentions |
Date of publication | 2012-12-01 |
Publisher | Singapore : World Scientific Publishing |
Name of author (Chinese) | Dian-Fu Chang |
Name of author (English) | Dian-Fu Chang |